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The founders of Frontera Strategies are Nate Nelson, Richard Baker and Ches Williams. During their partnership, they have utilized their dynamic sales, marketing and management skills and their ability to bring people together for a common goal to create one of the fastest-growing medical services company in the state of Texas and Oklahoma.
Nate Nelson
Nate is a co-founder and partner in Frontera Strategies. Nate has extensive sales and marketing experience and is a pioneer in helping apply diagnostic testing to the Primary Care market. Nate has been instrumental in the development of our business plan and finances. He resides in Flower Mound.
Richard Baker
Richard is a co-founder and partner in Frontera Strategies. He manages the many facets of daily business processes including operations, human resources and assisting in sales and marketing. Richard has been instrumental in overseeing all aspects of the company’s operation, including field operations, service delivery and IT infrastructure, as well as developing new solutions for bringing diagnostic services to individual physicians. He resides in Colleyville.
Ches Williams
Ches is a co-founder and partner in Frontera Strategies. He helps coordinate sales, marketing and recruitment activities for the Dallas location. He has helped assemble a team of talented technicians providing the greatest expertise in diagnostic testing services available. He is a driving force in developing new ancillary services for primary care physicians in the D/FW area. He resides in Dallas.
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